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GOOD PEOPLE GOOD WORKS
Regina Borth: Creating Goodness through "Give It Bag"
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At Give It Bag, we believe
that all the things
come back to you.
Because if you do good
and do something positive
or think positive
or have a good intention,
this will happen,
so we’re going
to create our own life.
And that’s actually what
Give It Bag is all about."
Halo gracious viewers
and welcome to
Good People, Good Works.
Today we travel to
Cape Town, South Africa
to meet Regina Borth,
whose company
"Give It Bag"
is dedicated to making
her city and South Africa
a better place to live.
She recycles
polypropylene sacks
used for shipping items
such as rice, beans, salt,
sugar, coffee and flour
by converting them into
beautiful, high quality
fashion items.
What inspired Ms. Borth
to start
this unique company?
It all began when
she and her husband,
Dr. Philip Rüther
moved from Germany
to South Africa
three years ago.
We moved to Cape Town
in January 2007
and we were renovating
a small house.
And I was responsible
to buy all the material
for the renovations.
So I went to different
builder warehouses
and somebody told me:
“Please bring rubber bags.”
I’d never heard about it.
In Europe I never saw them.
And so I bought them.
But when I just
looked at them,
I freaked out about
the different prints on them.
So for me
it was just clear: “Okay!
Oh no, I can’t put
some other waste inside.
I have to keep them.”
Although Regina Borth
was impressed by
the quality and beauty
of the sacks,
she was not sure
what to do with them.
Yet she was determined
to think of some way
to recycle them.
I bought a second-hand
sewing machine
and just start working
with this material
just because of the prints.
So the idea was just
not born in the moment.
And a good friend of mine,
it was her birthday.
And I thought: “Ok,
I’ll sew a bag for her.”
Because it was so nice
I thought: “Okay…”
So the whole idea
I created together
with my husband because
of our belief system.
Because I’d always wanted
to do something good
and we recognized it
in South Africa,
especially in Cape Town.
And beside the fact
of creating a product
which is green and, nice,
and beautiful, and new,
we also wanted, to do good.
And then the whole idea
(unfolded) and also
my husband came up
with the idea of
“Give It Bag.”
Where do you
get the material from
for your bags?
I sometimes
drive by myself
to different farms,
but we have suppliers,
and I can phone them,
“Can you please
bring new bags?”
And they really
go to the Western Cape,
and collect the bags.
I see that the print has to
be nice and there are
no holes in the material.
Each Give It Bag is marked
with a unique number.
When buying
one of the bags,
purchasers are invited
to do something good
for others, and
report their "good deed"
on the company's website,
using their
five digit number
instead of their name.
We created
the five digit number, and
if you buy a bag you’re
able to add a good deed
on our home page.
And you can also
add a good need
on our home page.
Because we thought,
sometimes people want
to do something
but I don’t know what.
So we thought "Okay,
maybe it could be a good
way of communication,"
if somebody needs
something, and somebody
can fulfill this need, and
does something good.
And for example,
I was a marketer and
my cell phone was gone
and I had no money.
And I just put my need in,
and I received a cell phone
from Berlin (Germany).
I couldn’t believe
that it really worked.
Many of the buyers have
been enthusiastic about
taking up the challenge
to do something good
for others.
The feedback
is really great.
People really take part
and they really add good
deeds on our home page;
it shows us
that, it’s working.
Because maybe
for so many people
it’s, normal to do it,
which is obviously great.
But it’s so often
we forget about it, and
is good to be inspired
and motivated again.
With Ms. Borth
in charge of marketing,
these colorful and
unique products met with
almost immediate success.
I am a graphic designer.
So the logo and
the whole corporate entity
and advertising
and brochure
and our Internet page,
everything I did by myself.
My husband and I are
from Germany and we,
started selling the bags
in Germany.
We got other
international orders which
was absolutely amazing.
So we have bags
in Canada and in France
and in Italy
and in Australia, and
so that was really great.
Not big orders but
it’s great that it’s spread.
And here in South Africa
we are almost
in each big city.
I am always happy to see
here in this country
how much people really
think about reusing.
We have to be creative
using things, and I am
really proud to be here.
It was this country which
motivated me to do this.
When we return,
we will have
a closer look at some of
the trendy products
from "Give It Bag."
Please stay tuned
to Supreme Master
Television.
Welcome back to
Good People, Good Works,
as we continue
our interview with
Regina Borth,
the founder of
Give It Bag,
a South African company
which turns shipping sacks
into fashion accessories.
Starting with only
two products in 2007,
the company now sells
10 different bag styles.
Each bag is unique,
high quality, and includes
many thoughtful details.
So we started with
a small plastic bag,
and they come really flat,
so easy to travel with
and then you just do this.
This for example is
a material from Namibia.
And then the material
will get a little bit softer
after you use it a little bit.
And here you can see also
the number on the bag.
And this is our large bag,
and this one you can also
put around your shoulder.
And it’s really
a spacious bag which
you can use for traveling
or for the beach.
We have a fancy clutch bag.
And for, me as a designer,
it was absolutely
the most important thing
to create a high quality
product out of waste.
The whole process
of producing a bag
is really labor-intensive,
but yes, we made it.
And then
we have our sling bag.
It’s a laptop bag
with an adjustable string.
And all bags come with
the hook for your keys,
and three inside pockets
and a cell phone pocket.
And this one is
especially protected and
a 15 to 17 inch laptop
will fit inside.
And this is our laundry bag.
I wanted
to create something
which is really big
because some of
the material of the bags,
they have such nice prints
and they’re just
on the whole bag almost.
So I wanted just
to have something where
you can see everything.
And this is a rice bag
from India for example.
And the material shows
the cooking instruction
for rice,
which is really funny,
and all the ingredients.
And yes,
a nice laundry bag
and a piece of furniture,
and you don’t have to
hide your dirty things
anymore.
Give It Bag
also recycles its wealth,
with 50% of its profits
put into charitable projects.
These initiatives benefit
the disadvantaged residents
of Cape Town.
Currently Give It Bag
is supporting
an orphanage in Philippi,
a suburb of Cape Town,
providing, among
other things, wall heaters
for the kindergarten,
and clothing, toys,
and warm blankets
for the children.
In end of January, we
supported, Vulamasango,
that’s a new project,
an orphanage
just developed,
and this is in Philippi.
And the whole idea
is also to teach them and
train them afterward that
they’re able to get jobs.
And they have
like a big farm or land,
and they just do organic
food and gardening,
and they are able to
feed themselves
with their own food.
So it’s just a great concept.
We bought all
the furniture for the kids,
and just assets,
what they just needed
for the first step to open.
And we supported
four sisters and brothers
from Vulamasango.
And it was just
before school started,
and there was a really,
really poor family.
And we went together
with the four kids to,
the city center, and
just spent a day there.
They could choose
whatever they wanted
for their school uniforms
and school bags
and everything.
So it was an interesting
day, because they had
never used an elevator,
for example.
It just was amazing
that they had a nice day
with things to tell at school.
In another program called
“Cleaning our Hood,”
not only did Give It Bag
help beautify
the Lower Gardens
district of Cape Town
where the company
is headquartered, but
aided the area’s homeless
who also participated
in the cleanup as well.
These underprivileged
individuals were given
lunch, clothes, and money
for providing
a helping hand.
And we also cleaned up
our own area here
with homeless people.
And we cleaned up
the whole day.
And we were also part of it.
And everybody got green
and blue and black bags
to separate
recyclable waste
from normal waste.
And we wanted also
to keep them involved
a little bit more,
about what is recyclable.
And it was nice
because the neighbors
were amazed that finally
the neighborhood was clean!
Here are
some final thoughts
from Regina Borth
on caring for
our splendid world.
At this stage on this planet,
we all have to
think a little bit more.
Especially with products
from the fashion side
or maybe also cosmetics.
Because we all have to
take care of our planet
much, much more.
And there’s
so many good ideas
and so many companies
who have a good concept
and to try to be green
and organic.
And I also would love to
see more creative people
or people who produce
things to be not only …
money- orientated,
but much more…
environmentally- friendly
and economic.
Many thanks Regina Borth
and staff and
to all other thoughtful
and innovative people
around our globe who
use their creative talents
to uplift and preserve
our world.
We are grateful
for your spirited efforts,
and wish you much success
in all your future
noble endeavors.
For more details
about Give It Bag,
please visit
www.Give-It-Bag.com
Thank you for your
presence on today’s
Good People, Good Works,
which airs every Sunday
here on
Supreme Master Television.
Up next is
The World Around Us
following
Noteworthy News.
May your life
be filled with kindness,
dignity and grace.
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