Greetings 
thoughtful viewers. 
As the season of spring 
approaches on March 20, 
it is a great time for us to 
re-examine our lifestyles, 
and commit to making 
necessary changes for 
the betterment of the Earth. 
Often giving us 
a starting point 
to reconsider 
the choices we make 
is the news media. 
Today’s selection 
of media reports shows us 
how our individual diet 
is linked to global 
environmental degradation, 
and what some people 
are doing about it.
The recent analysis 
by Dr. Robert Goodland, 
former World Bank Group 
lead environmental 
advisor, and Jeff Anhang, 
research officer and 
environmental specialist 
for the World Bank Group, 
finds that livestock 
and their byproducts 
account for at least half 
of all human-made 
greenhouse gases. 
Their discovery 
is detailed in the article, 
“Livestock and 
Climate Change,” 
published in 
the November/December 
2009 issue of 
World Watch Magazine, 
a periodical magazine of 
the renowned environmental 
research group, 
the Worldwatch Institute.
“…our analysis shows 
that livestock and 
their byproducts 
actually account for 
at least 32,564 million tons 
of CO2 equivalents 
per year, or 51 percent 
of annual worldwide 
GHG emissions.
This is a strong claim that 
requires strong evidence, 
so we will thoroughly 
review the direct 
and indirect sources 
of GHG emissions 
from livestock. 
Some of these are obvious 
but underestimated, some 
are simply overlooked, 
and some are 
emissions sources 
that are already counted 
but have been assigned 
to the wrong sectors. 
Data on livestock 
vary from place to place 
and are affected by 
unavoidable imprecision; 
where it was impossible 
to avoid imprecision 
in estimating any sum 
of GHGs, we strove 
to minimize the sum 
so our overall estimate 
could be understood 
as conservative.”
The areas that are 
not previously considered 
and updated include 
the lifecycle emissions 
of farmed fish production, 
CO2 from 
animal respirations, and 
an actual corrected tally 
that resulted in 
a more than doubling 
of the reported number 
of livestock animals 
on the planet. 
Moreover, livestock’s 
methane emissions 
were factored in 
as being 72 times 
more heat-trapping 
in the atmosphere 
than CO2, 
instead of 23 times 
the warming potential 
as previously calculated. 
In the article, 
the authors also suggest 
that people replace 
livestock products 
with plant-based fare, 
or analogs. 
This will result in 
“quick reductions 
in atmospheric GHGs,” 
along with 
many other benefits.
“Meat and dairy analog 
projects will not only 
slow climate change 
but also help ease 
the global food crisis, 
as it takes a much smaller 
quantity of crops 
to produce any given 
number of calories 
in the form of an analog 
than a livestock product. 
Analogs would also 
alleviate
the global water crisis, 
as the huge amounts 
of water necessary 
for livestock production 
would be freed up. 
Health and nutritional
outcomes among consumers
would be better than 
from livestock products.”
Today, animal farm 
pollution has surpassed 
human-made chemicals 
as a destroyer of the air 
and waterways. 
Besides adding overly 
concentrated amounts 
of nitrates which 
throw off the balance 
of river ecosystems, 
they exude antiobiotics, 
hormones, and 
harmful bacteria. 
In a recent article titled, 
“Manure becomes pollutant 
as its volume 
grows unmanageable,” 
Washington Post 
staff writer 
David A. Fahrenthold 
assesses the problem 
of farm animal waste.
“Animal manure, 
a byproduct 
as old as agriculture, 
has become an unlikely 
modern pollution problem, 
scientists and 
environmentalists say. 
The country simply 
has more dung 
than it can handle: 
Crowded together at 
a new breed of megafarms, 
livestock produce 
three times as much waste 
as people, more than 
can be recycled as fertilizer 
for nearby fields. 
That excess manure 
gives off air pollutants, 
and it is the country's 
fastest-growing 
large source of methane, 
a greenhouse gas. 
And it washes down 
with the rain, 
helping to cause 
the 230 oxygen-deprived 
"dead zones" 
that have proliferated 
along the U.S. coast. 
In the Chesapeake Bay, 
about one-fourth 
of the pollution 
that leads to dead zones 
can be traced to 
the back ends of cows, 
pigs, chickens and turkeys.” 
“And it can give off 
a smell like a punch 
to the stomach. 
“You have to cover
your face just to go from
the house to the car,” 
said Lynn Henning, 52, 
a farmer in rural Clayton, 
Mich., who said 
she became an environmental
activist after fumes
from huge new dairies 
gave her family headaches 
and burning sinuses. 
The way that modern 
megafarms produce it, 
Henning said, “Manure is 
no longer manure. 
Manure is 
a toxic waste now.” 
According to 
many researchers, 
reducing animal products 
in the diet is
imperative to preventing 
further catastrophe 
in terms of the climate 
and the environment 
we depend on to live. 
There are some still 
who have concluded 
that adopting 
a plant-based diet is 
the most effective solution. 
Please stay tuned 
to Supreme Master 
Television. 
We’ll be right back 
with media reports 
on the vibrant activities 
by different groups and 
individuals promoting 
the planet-saving veg diet. 
Welcome back to today’s 
program highlighting 
mainstream media coverage 
on the increasing 
public awareness 
of the vegan lifestyle 
as a key to the health 
and survival of humans 
and the planet. 
Regarding the efforts 
in promoting 
the meatless diet, the city 
of Ghent in Belgium 
is one of the pioneers. 
It is the first municipality 
of the world to introduce 
a weekly Veggie Day. 
Following Ghent’s example, 
the cities of Hasselt 
and Mechelen in Belgium 
have also designated 
every Thursday 
as a veggie day. 
In German, the city 
of Bremen introduces 
“Veggie Thursday” 
in January 2010.
On the other hand, 
Sao Paulo, Brazil, 
Tel Aviv, Israel, 
the Baltimore 
Public Schools, USA, 
and many government 
agencies and schools 
in Formosa (Taiwan) 
have joined 
the Meatless Monday 
initiative, which is 
first proposed by 
the USA institute, 
John Hopkins’ 
Bloomberg School 
of Public Health. 
The US’ Massachusetts City 
and New York City’s 
schools are also 
on their way in realizing 
this laudable objective.
In the article, “Diet Change: 
Save the Planet 
With Meatless Mondays,” 
published by 
The Huffington Post, 
Joshua Rosenthal, 
founder of the Institute 
for Integrative Nutrition, 
USA, encourages 
every major school system 
to join the trend.
“If every major school 
system in the country 
adopted Meatless Mondays, 
with the children 
enjoying local produce 
of a plant-based variety, 
the progress 
would be tremendous. 
If every family then 
extended that commitment 
to their dinner table, 
we could see the impact 
of a movement 
on our health, 
the health of our children 
and the environment. 
The possibilities 
are endless!”
The Meatless Monday 
Campaign 
has been supported 
by an impressive list 
of celebrities. 
Just recently 
British music executive 
and television producer 
Simon Cowell agreed to 
give up meat once a week 
to answer the call 
of Leona Lewis, a longtime 
vegetarian pop star. 
Meanwhile, 
another vegan singer, 
Long Kuan, and other 
Chinese popular celebrities 
produced a short 
environmental film called 
“Please Be Veg 
on Monday” 
to raise public awareness 
on the urgency 
of planetary warming 
and the emissions impact 
of livestock. 
Moreover, 
the former Beatles, 
Sir Paul McCartney, 
an enthusiastic advocate 
of animal rights and 
the Meatless Monday 
Campaign,
brought his message 
to the hearing 
“Less Meat=Less Heat” 
of the European Parliament. 
Sean Stoweel gave it 
a full report in the show 
“Macca: Eat less meat 
to cut CO2” on BBC One.
“On the eve of the 
Copenhagen world summit 
on climate change, 
Sir Paul took 
his meat-free message to 
the European Parliament 
after being invited there 
by Yorkshire MEP 
Edward McMillan Scott.  
Sir Paul's campaign, 
backed by 
Mr McMillan Scott, 
claims one day’s 
less meat-eating a week 
could have a major impact 
on efforts 
to cut CO2 emissions.” 
“Sir Paul said gases 
released today from cows 
‘belching’ methane 
would be ‘degrading’ the 
climate for decades to come:
‘People are confused 
about what they can do – 
they can try 
one meat-free day a week. 
It’s kind of interesting 
once you get into it.’”
Recently, Mr. Grant Butler, 
a food and arts writer 
for The Oregonian, 
the largest newspaper 
in the Pacific Northwest 
region of the USA, 
decided to adopt a vegan 
diet for the entire month 
of February. 
He chronicled 
his experience, inviting 
readers to follow him 
on his engaging 
and informative blog 
and on Twitter. 
The title of his first entry 
was “Going vegan: 
A lifelong carnivore 
gives up meat, eggs, dairy.”
“It's a greener way to eat. 
All of the good intentions 
of recycling newspapers 
and hauling reusable 
bags to the grocery store 
don't amount to much 
if I continue to eat 
in an unsustainable way. 
While attending last fall's 
Veg Fest, 
a fantastic annual event 
celebrating all things 
vegan, ‘compassion’ and 
‘kindness’ were buzzwords. 
These are values I 
aspire to in other aspects 
of my life, so why not 
embrace them in the way 
I eat?” 
Through the month, 
Mr. Butler, 
an experienced cook himself, 
recommended resources, 
places to dine out, 
products, and tips 
for his readers. 
By the third week, 
he noted significant 
physical benefits, 
including better sleep, 
more energy, 
and weight loss 
reaching 12 pounds. 
“I continue to 
physically feel great, and 
I have so much energy 
that I'm not needing
that afternoon coffee 
or diet cola fix 
to get through the day. 
The weight is cascading
off of me like water
over Niagara Falls.”
At the end 
of his vegan trial month 
on March 1, 
The Oregonian journalist 
wrote a new entry. 
The following are excerpts 
from “Staying vegan: 
After a month 
of plant-based eating, 
the adventure continues.”
“With a turn 
of the calendar page, 
my official month 
as a vegan is over. 
But don't expect to see me 
bursting through 
the doors of a steakhouse 
tonight or tossing 
a pound of bacon 
into my grocery cart 
any time soon. 
I'm sticking with it.”
“The best thing about 
my vegan exploration, 
though, has been the 
dialogue that's developed 
directly with Portlanders, 
and through the miracle 
of the Internet, with vegans 
around the globe. 
I never expected to get tips 
and encouraging words 
from readers as far away 
as Melbourne, Cape Town 
and Kuala Lumpur. 
It's great to know 
there are so many people 
out there who are 
concerned about 
animal welfare 
and the environment.” 
“It's a conversation that 
will remain ongoing… 
I'll share the tips 
and insights I pick up. 
In the meantime, 
look for upcoming stories 
on vegan fashion, 
and more restaurant 
and cart discoveries.”
We deeply appreciate all 
journalists, media groups, 
and others worldwide 
for doing your part 
to inform people 
about the vital message 
of being veg 
for our planetary survival 
and families’ well-being. 
May we all heed the call 
and embrace the healthy, 
compassionate, and 
sustainable vegan diet.
Thank you, 
gracious viewers, 
for your company today. 
Please stay tuned 
to Supreme Master 
Television 
for Words of Wisdom, 
coming up 
after Noteworthy News. 
Blessed be your wise deeds 
and considerate hearts.
You can read 
the full articles 
cited in today’s program 
for free online: