In efforts to lower meat
consumption as part of raising environmental awareness, a Swedish
fast-food chain called Max Burger has published the carbon footprint of
every item on its menu, showing that beef has the highest CO2 emissions.
Spokesman Par Larshans said, "We think you need to be honest with the
customer. We hope to change the whole of the fast-food industry by this.
We want people to eat less meat.”
A recent national poll showed
that 92% of Swedish people wanted more information about eco
“food-print” of products they consume.
We appreciate your
endeavors, Mr. Larshans and Max Burger, for informing the public of the
carbon-intensity of meat. May such information help everyone make more
humane and greener choices, to tread more lightly on our planet.
http://news.bbc.co.uk/2/hi/8395287.stm
http://www.thebigmoney.com/blogs/daily-bread/2009/12/08/swedish-burger-chain-publishes-carbon-data-menus