Gracious viewers, 
hallo and welcome to 
today’s Good People, 
Good Works, 
featuring an interview 
with Mia MacDonald, 
the vegan founder 
and executive director of 
the non-profit organization 
Brighter Green.
Based in 
New York City, USA, 
the organization’s 
dedicated members use 
their wide range of skills 
and knowledge to help 
create a better world 
for humans, animals, 
and our planet.  
Brighter Green is a 
public policy 
“action tank,” 
and it was established 
to look at issues 
of environment, animals 
and sustainability, 
bring those together, 
transform public policy 
and dialogue 
about those issues 
globally and locally, 
with a particular focus 
on issues 
of equity and rights. 
So when I say 
“public policy,” I mean 
government policies; 
I also mean the way 
society views certain issues. 
And our goal is really 
to do thinking, 
so we’re like a think tank, 
but we call ourselves 
an “action tank” because 
while we’re thinking, 
we’re also doing. 
We’re taking the results 
of our research, 
our writing, our thinking, 
some international 
networking, 
to transform those 
into actual programs 
and actual change 
on the ground.
Ms. MacDonald 
has long been committed 
to animal advocacy 
and environmentalism, 
having worked 
as a consultant 
to organizations such as 
the World Wildlife Fund 
(WWF), 
Save the Children,
the Sierra Club and several 
United Nations agencies.
My background is 
in public policy, and 
actually international 
public policy. 
And what I would find is 
I would go to 
environmental conferences 
or conferences 
focused more on gender 
or human rights, 
and I really wouldn’t see 
any attention to 
the set of issues 
Brighter Green is trying 
to work on, issues of, 
this growth of intensive 
animal agriculture, and 
what that really means, 
and the real downsides 
of that. 
So I felt like I wanted 
to work on those issues 
in a more structured way. 
Operating 
both independently 
and in conjunction 
with other groups 
around the world, 
Brighter Green 
focuses on reaching out 
to the public, politicians, 
policy makers, and 
the media from the local 
to the international level 
on topics 
that are most vital 
to our planet right now.
So how do we try to work 
to get it out there? 
One way is by doing 
a lot of research 
so we feel like we have 
the facts at our hands. 
The other is by networking 
to liaise with groups 
in different countries 
who are interested 
in this set of issues. 
They might care about 
water pollution, and see 
that factory farms are 
very heavily polluting 
water resources 
in countries.
So we try to make alliances 
and then we basically 
try to share our research 
with key people, 
both inside governments 
and policy institutions, 
of which there are 
a growing number 
around the world. 
And with global 
civil society, of which 
it seems like your work is 
part of that as well, 
where there are people 
who care about the state 
of the planet, care about 
the future of the planet, 
and are really trying to 
work to change conditions 
in their own 
local communities but 
also within governments. 
So just for 
one concrete example, 
I attended the (COP15)
Copenhagen 
climate change talks. 
And so there I spoke 
on a panel that looked at 
issues of climate change, 
livelihoods and livestock. 
So again I was trying to 
bring the livestock sector 
into a broader framework 
of climate change 
and livelihoods. 
On the panel 
was Wangari Maathai, 
the 2004 Nobel 
Peace Prize laureate, and 
actually Brighter Green 
co-sponsored that panel 
with the Green Belt 
Movement. 
So the room was packed, 
and it was a great effort 
to try to share this work, 
and try to 
show the context
of why it really is 
important to the climate. 
So I’d say that’s 
one concrete example. 
We’re also doing some 
documentation work, 
and again in Copenhagen 
showed a film that we’re 
making about intensive 
animal agriculture 
in China. 
So again, another way 
of trying to engage 
both individuals, people 
with organizations, 
as well as, if we can, 
people in 
policy-making positions. 
One-third of 
the world’s cereal harvest 
and over 90% of soya 
is used for animal feed. 
The grain currently fed 
to livestock is enough to 
feed two billion people. 
Brighter Green 
is building awareness 
among the public 
of the multitude 
of environmental, ethical 
and health concerns 
related to factory farming. 
So one area that I think 
your viewers 
will be interested in is 
we are looking 
to change the way 
people think about food, 
and the way 
they think about animals, 
in the context of things 
like animal rights, 
but also in the context 
of sustainability, 
environmental rights, and 
some larger concepts of 
food security and equity. 
So one of the main 
programs we have is 
tracking factory farming. 
And as some of your 
viewers will also know 
this phenomenon 
that has been 
unfortunately spread 
around the world 
to many countries 
that we think of 
as developing countries, 
places like China, 
places like India, 
places like Brazil, 
even poorer countries 
like Ethiopia, 
and other countries in 
Africa and Latin America.
So what we’re trying 
to show is 
how this phenomenon 
is extremely negative. 
One is from 
a climate perspective, 
but also looking at some 
issues of animal welfare, 
public health, 
other ecological concerns, 
issues of ethics, 
issues of equity, and 
trying to make the case, 
again based on science, 
based on research, 
based on interviews 
with people 
in a number of countries, 
that this is not the road 
to go down. 
When we return 
we’ll continue 
our conversation 
with Mia MacDonald, 
as she further discusses 
her group’s benevolent 
work and goals 
for the future. 
Please stay tuned 
to Supreme Master 
Television. 
I think that
there is a movement 
around the world saying 
that industrial agriculture, 
whether for animals 
or plants, is simply
not sustainable. 
There are a lot of 
alliances being built 
around people
who care about 
the environment, climate, 
small farmers, 
and organic agriculture. 
So that, actually, 
I would say, 
is a very positive trend. 
Welcome back to 
Good People, Good Works 
as we continue 
our interview 
with Mia MacDonald, 
the vegan founder 
and executive director 
of Brighter Green. 
Brighter Green is 
deeply concerned about 
the heating of our planet 
and its devastating effects 
on vulnerable populations 
in developing nations.
What’s also happening is 
there is a lot of interest 
in issues of 
indigenous rights,
indigenous voices on 
issues of climate change, 
but there are not
a lot of women involved
in those dialogues. 
Many of the people 
are men. 
So we’re working with 
a partner organization 
in the United States 
called “Tribal Link,” 
as well as 
three organizations, 
two in Kenya, 
one in Tanzania, all run 
by indigenous people. 
We’ve launched 
a program for girls 
from poor communities 
who are needy 
and bright, affected by 
climate change. 
They’re being supported 
to finish their 
high school education. 
And as they do that, 
they will also participate 
in workshops; 
rights training workshops, 
workshops on 
gender equity, 
and workshops on 
climate change. 
And the idea being that 
they will be developed 
into leaders 
who can be effective both 
within their communities, 
so not to lose their ties 
to their community, 
to their grassroots, 
but also could participate, 
let’s say, in future 
climate change conferences 
to really bring 
those realities to the fore. 
So that’s one of the things
we’re doing in the area 
of sustainability. 
Brighter Green is also 
involved in constructive 
action on global warming 
in the city 
where it is headquartered 
- New York City, USA. 
It’s working 
with other groups on 
a city council resolution 
that would establish 
plant-based agriculture 
as a means to reduce 
the City’s carbon footprint.  
In New York City 
there’s been a resolution 
introduced at 
the city council 
looking at issues of 
climate change and food, 
and basically saying 
to the City, “If you don’t 
address issues of food 
and agriculture, 
you will not meet the goals 
for reducing the 
greenhouse gas emissions 
from the City.”
So Brighter Green 
has been part of that effort 
along with groups 
who care about animals, 
groups that care about 
food justice, 
groups that care about 
the environment, 
community gardens groups, 
and anti-hunger groups. 
So it’s a resolution called 
the “Food Print” and 
it calls on New York City 
to establish 
a more sustainable, 
humane food system, 
which would put 
plant-based agriculture 
at its center, working 
with local farmers, 
but really saying that 
to have more access 
to fresh, healthy produce 
would be extremely good 
for the City 
in terms of environment.
It would be very good 
for public health; 
particularly communities 
that are under-served that 
have few supermarkets, 
have no community 
gardens, and have 
no farmer’s markets. 
So in that way, 
what I think is important 
in terms of 
a concrete outcome, 
even though the resolution 
has not passed yet, 
it’s the first of its kind 
to have been introduced 
in New York City.
How does Brighter Green 
envision itself progressing 
in coming years? 
I’d like us to continue 
the work that we’ve done. 
I’d like us 
to engage more people 
around the world 
more directly in our work. 
And I think like any kind 
of person and institution 
doing policy work, 
to feel like we see 
some concrete changes, 
to feel like by the next 
climate conference 
the issue of industrial 
and animal agriculture 
is on the agenda in the 
government conference, 
not only in the civil 
society conference 
or primarily there.
So I’d like to see us 
expand awareness 
even more 
through multi-media, 
through writing, 
through documentary, 
through alliances, 
through networking 
and to see 
more concrete changes 
in terms of policy. 
In closing, 
Mia MacDonald shares 
her thoughts on people 
across the globe 
working together 
to take our world 
to a higher level.
I’d just say 
I’m really impressed 
with the work going on 
at Supreme Master TV 
and the other efforts. 
And I saw many people 
from the group 
in Copenhagen 
and was very impressed 
with their resilience 
and stamina. 
I think that we live 
in a very interesting time 
and I think there’s a lot, 
a lot to do, a lot to learn, 
a lot to share. 
So even though 
there’s some days when 
I’m quite pessimistic, 
when I look at some of 
these global trends, 
I’m also quite hopeful 
that there’s time 
to turn things around. 
So I would say 
I appreciate the work 
and hope to continue 
doing my part of it 
through Brighter Green.
Our sincere thanks 
Mia MacDonald 
and the dedicated team 
at Brighter Green for 
your productive research 
and inspiring programs, 
both local and global, 
which are helping 
to secure a better future 
for both humans 
and animals, 
while safeguarding 
our beloved planet Earth. 
We wish you 
all the very best 
in your future endeavors.
For more details 
on Brighter Green, 
please visit  www.BrighterGreen.org
Benevolent viewers, 
we appreciate 
your company today on 
Good People, Good Works. 
Next is 
The World Around Us, 
coming up after 
Noteworthy News. 
May the Divine light 
of Heaven 
shine on all of Earth’s 
precious co-inhabitants.