The images 
in the following program 
are very sensitive 
and may be 
as disturbing to viewers 
as they were to us. 
However, 
we have to show the truth 
about cruelty to animals.
Personality’s been found 
in a range of fish 
and we’ve studied 
rainbow trout, carp, 
saber fish and stickleback 
so there’s wide range 
of fish that show these 
personality differences.
Gracious viewers, 
this is Stop Animal Cruelty 
on Supreme Master 
Television. 
Today, June 8th is 
World Oceans Day 
as declared by 
the United Nations.  
This year’s theme is: 
“Our Oceans: Opportunities
and Challenges.” 
In honor of 
this important occasion, 
we focus on 
the widespread, 
savage treatment of
marine life, specifically 
our bright fish friends 
who have emotions, 
are capable of feeling pain 
and wish to live free 
and in peace 
just as any of us do. 
Their will to live is
certainly obvious through
visual observation of
their desperate struggle 
for life when caught. 
They suffer immensely, 
not only from suffocation 
but some are crushed 
to death after being 
thrown onto fishing vessels 
while others are still alive 
when their throats 
and bellies are cut open. 
According to 
the United Nations, 
in 2005, commercial 
fishing operations took 
90 million tons of fish 
from the oceans. 
However this huge figure 
does not even begin to 
give one an idea 
of the true scale
of death caused 
by the fishing industry. 
Sadly some still 
hold the belief that 
fish are lower level beings 
incapable of 
experiencing feelings. 
But this is a complete myth 
and the opposite is true.
While many people 
have never stopped 
to think about it, 
fish are smart, 
interesting animals 
with their own 
unique personalities. 
Hundreds of studies 
have shown 
that fish are intelligent, 
can use tools 
and have impressive, 
long-term memories 
and sophisticated 
social structures. 
Fish can tell 
what time of day it is and 
can talk to one another 
through sounds that are 
inaudible to humans. 
Research has also 
clearly shown that fish 
experience both physical 
and emotional pain. 
Their physical reaction 
to trauma – thrashing, 
grunting and rocking
in distress is obvious, 
and once harmed 
they will remember 
what caused the pain 
and actively avoid it. 
So fishing, whether 
for profit or for sport 
cannot be considered 
a harmless 
or humane activity. 
For people who oppose 
cruelty to animals 
the suffering 
that fishing causes 
should be a real concern.
Dr. Lynne Sneddon is 
a British marine biologist 
who is a senior lecturer 
in animal behavior 
and welfare 
and a research fellow 
in fish welfare 
at the University 
of Liverpool, UK 
and the University 
of Chester, UK. 
She has conducted 
detailed studies 
on fish behavior 
and intelligence.
There’s an old myth 
that fish have 
a three second memory. 
Can you share with us 
your latest work and 
findings on fish memory 
and personality?
I have colleagues 
who’ve shown that 
gold fish can remember 
for three years, 
not three seconds.
So, there is a lot of data 
out there showing that 
fish behavior and memory 
is of quite long duration 
and it’s really linked 
to how long a fish lives. 
So, short-lived fish 
do tend to 
have short memories. 
So for example, stickleback 
which lives for a year, 
the longest memory 
recorded was 22 days, 
because why would you 
remember for 10 years 
if you only live for a year? 
My work showed 
that fish were able to 
learn from each other 
and alter their behavioral 
reactions subsequently. 
So that indicates that 
they obtain information 
just by observing 
another fish and then 
make behavioral decisions 
based upon that. 
One thing that 
fish are really good at 
are, is smelling, 
and recent experiments 
have shown that they can 
actually recognize 
their own smell and 
can recognize themselves. 
Now, self-recognition 
is thought 
to be a higher order 
mental process, only seen 
in dolphins and dogs, 
but actually, that’s done 
by sight, by mirror 
recognition experiments. 
Fish don’t really live in 
such a visual world 
and so they use smell 
to recognize themselves, 
and that’s showing that 
fish are capable of a higher 
mental order process.
India has the third largest 
fishing industry 
in the world and People 
for the Ethical Treatment 
of Animals India, 
or PETA India, recently 
released a detailed report 
entitled “Assessment 
of Animal Welfare 
& Environmental Impact 
of Indian Fisheries 
& Aquaculture”  
along with a brief film 
of the same name.
Commercial fishing is 
a big business, 
and its methods are 
as cruel as those that 
are used in factory farms 
or slaughterhouses. 
Fish are impaled, 
crushed, suffocated 
and gutted all 
while fully conscious. 
The horrible cruelty 
that fishers inflict on 
hundreds of billions of fish 
is completely unregulated. 
Fishing boats may go after 
certain species of fish, 
but their hooks and nets 
drag up thousands 
of other marine animals 
like sharks, dolphins, 
sea turtles, birds, seals, 
whales, and 
other species of fish 
who get tangled in nets. 
These unwanted catches 
are also known 
as “bycatch” and 
without a second thought 
are forcefully 
thrown back overboard. 
The injured beings often 
slowly bleed to death 
in the water. 
Scientists have found 
that nearly 1,000 
marine mammals –
dolphins, whales, 
and porpoises – 
die each day 
after they are caught 
in fishing nets.
When we return 
we’ll continue examining 
the brutality imposed 
on marine life and discuss 
the barbarous practice 
of aquaculture. 
Please stay tuned 
to Supreme Master 
Television.
This is the 
Stop Animal Cruelty series 
on Supreme Master 
Television 
with our program regarding 
the merciless exploitation 
of marine life 
by the fishing industry 
and others. 
Aquaculture or fish farms 
are inhumane 
and dangerous, not only 
for the innocent beings 
imprisoned in 
these heartless operations 
but also for the humans 
who consume 
factory farmed fish. 
Fish farmers raise 
thousands of fish in ponds, 
pools and concrete tanks. 
Aqua farms are located 
close to shorelines, 
and fish in these farms 
are packed into net 
or mesh cages. 
All fish farms are rife 
with pollution, disease 
and suffering. 
According to investigators, 
the ponds in some 
government fish farms 
were kept in such 
an unhygienic condition 
that they were no better 
than drainage water, and 
many fish who were forced 
to live in dirty water 
contracted skin diseases. 
Fish were infested with 
parasites and suffered 
from other illnesses. 
Many ponds were so dirty 
that it was difficult to see 
whether there were fish 
in them. 
Fish became stressed 
as handlers carelessly 
transferred them 
from ponds to plastic bags 
that it did not have 
adequate water 
and oxygen.
Fish that live in the oceans, 
rivers and elsewhere 
are severely affected 
by the enormous amounts 
of pollution and garbage 
that humanity dumps into 
water bodies every day.  
People who consume fish 
are taking into their systems 
these very same 
toxic substances in highly 
concentrated amounts.
Fish live in water 
that is so polluted, 
you would never 
dream of drinking it, but 
you ingest this toxic brew; 
bacteria, contaminants, 
heavy metals and oil, 
every time you eat fish. 
Many studies have revealed 
that fish often contain 
unusually high levels 
of mercury. 
High levels of mercury, 
which accumulates 
in the environment 
in fish flesh and 
in the bodies of people 
who eat fish, 
contribute to birth defects 
and other health problems. 
And several studies 
have demonstrated 
lower mental acuity 
among children of women 
who consume fish 
during their pregnancies. 
As elaborated upon 
in the PETA India report 
“Assessment 
of Animal Welfare 
& Environmental Impact 
of Indian Fisheries 
& Aquaculture” 
the fishing industry is 
wiping out marine species 
at a rapid rate 
from the oceans with
absolutely no thought 
given to the future 
survival of sea life 
or even of humanity.  
Commercial fishing 
and aquaculture 
have an extremely 
negative impact 
on the environment. 
Commercial fishing 
destroys biodiversity, 
as wide nets sweep up 
the fish in their path, 
they take coral habitats 
with them. 
Commercial fishers 
have devastated 
the ocean’s eco- system 
to the extent that 
some large fish populations 
are only 10%  as large as 
they were in the 1950s. 
According to one study, 
the world’s oceans could 
be empty of fish by 2048 
because of overfishing, 
loss of habitat, 
climate change 
and pollution. 
Fish farms have caused 
serious eutrophication 
of water columns 
and sediment 
in enclosed coastal areas, 
causing 
the seabed environment 
to become drastically 
depleted of oxygen. 
A 2005 United Nations 
Food and Agriculture 
Organization report 
concluded the following: 
One-quarter 
of the world’s fish stocks 
are overly exploited, 
depleted or are recovering 
from depletion. 
They have endured 
excessive fishing pressure, 
which has reduced them 
significantly. 
About half of the stocks 
are fully exploited. 
They are being fished at 
or close to their maximum 
sustainable limits. 
There is no room 
for further expansion 
of fishing activity. 
Eighty-two varieties 
of fresh water, 
cold water, brackish 
and marine water fish 
are either endangered 
or vulnerable.
Trawling ships 
can be up to the size 
of a football pitch 
and may stay at sea 
for six months at a time. 
Trawling has been 
compared to strip mining 
given that the total 
ecological destruction 
it leaves behind.  
It has been estimated 
that the practice 
has already caused 
the extinction 
of 10,000 marine species. 
Scientific studies show 
that fish that somehow 
manage to escape 
the trawling net 
are so stressed 
that 10 to 30 % 
will die after the event, 
with up to 70% 
of herring perishing.
Bottom trawling is 
among the most damaging 
and unsustainable 
fishing practices in India. 
It involves 
dragging huge heavy nets 
along the sea floor. 
The large metal plates 
and rubber wheels that 
are attached to these nets 
move along the seabed and 
crush nearly everything 
in their path. 
Deep water life forms 
are profoundly affected 
by this practice, taking 
anywhere from decades 
to hundreds of years 
to recover; 
if they recover at all.
It’s clear 
that commercial fishing 
and aquaculture cause 
endless and 
unspeakable suffering 
to aquatic animals, 
but what about so-called 
“recreational fishing” 
and keeping fish as pets? 
Let’s hear from 
Dr. Sneddon once again. 
If you accept 
that fish are capable of 
pain and fear and stress, 
you have to accept 
that if you are 
simply catching a fish 
for your own enjoyment, 
you are potentially 
causing pain and fear 
to that fish. 
And it’s been proven that 
the fish is very stressed, 
they can suffer mortality 
and that their
subsequent behavior 
can be affected after 
they’ve been released. 
In terms of 
living in a gold fish bowl, 
I think that’s also wrong, 
I think any animal, 
providing it
with these static, 
unchanging environments 
would result in boredom 
and frustration and 
probably lead to ill health. 
You couldn’t keep a dog 
in the same air, 
confined air 
with no stimulation, 
you couldn’t do that, 
but yet we apply it to fish.
To commemorate 
World Oceans Day, 
let us take the opportunity 
to begin taking 
better care of the oceans 
by adopting 
the compassionate, noble, 
organic vegan diet, 
thus allowing 
our sea animal friends 
to not only 
replenish themselves 
but also to live forever 
in tranquility. 
Finally, we would like 
to convey our gratitude 
to Dr. Lynne Sneddon 
and the People 
for the Ethical Treatment 
of Animals India 
for helping to bringing 
to the public’s attention 
the alarming state of 
our marine environments 
and the urgent need 
to preserve them.
For more details, 
please visit 
the following websites:
PETA India 
www.PETAIndia.com
Lynne Sneddon 
www.Liv.ac.uk/marinebiology
 
Thank you 
for your company today 
on Stop Animal Cruelty. 
Coming up next is 
Enlightening Entertainment 
right after 
Noteworthy News, 
here on 
Supreme Master Television. 
Let us all lead 
compassionate lifestyles 
in harmony with nature. 
Did you know that 
in Croatia it’s against 
the law to disturb a snake? 
And that a Swiss law 
stipulates that 
every goldfish kept 
must have a companion? 
Increasingly,
all around the world, 
comprehensive animal 
welfare legislation is 
being passed to safeguard 
our animal friends.
I liked to represent 
and to help minorities, 
and animals are a weak 
minority in society. 
And on a personal level, 
I was once deprived, 
not allowed to speak 
for 10 days 
for medical reasons, 
for health reasons, and 
then I started to feel with 
the animals and to listen 
quite closely to 
what animal experts 
want to tell us.
Be sure to watch 
“Protecting Our Brethren: 
Animal Welfare Laws 
From Around the World” 
Saturday, June 12, 
on Animal World: 
Our Co-Inhabitants.