Today’s Animal World: 
Our Co-Inhabitants will 
be presented in German, 
with subtitles in Arabic, 
Aulacese (Vietnamese), 
Chinese, English, 
French, German, 
Indonesian, Italian,
Japanese, Korean, 
Malay, Mongolian, 
Persian, Portuguese, 
Russian, Spanish 
and Thai.
Everywhere in the world, 
we can observe 
and be touched 
by acts of kindness. 
People from all walks of 
life, faiths, and cultures 
extend themselves 
beyond the call of duty 
to help others 
unconditionally. 
Through their noble deeds, 
humanity as a whole 
is elevated. 
To commend 
virtuous actions and 
encourage more people 
to be inspired 
by their examples, 
Supreme Master 
Ching Hai 
has lovingly created 
a series of awards, 
including the Shining 
World Leadership 
Award, Shining World 
Compassion Award, 
Shining World Hero and 
Heroine Awards, Shining 
World Honesty Award, 
Shining World Protection
Award, Shining World
Intelligence Award,
and Shining World 
Inventor Award, 
to recognize some 
of the most exemplary, 
generous, caring, 
and courageous people 
who walk amongst us. 
Actually, it should be 
a natural thing to treat 
animals with dignity and 
with love, that animals do 
have rights and that they 
are treated accordingly.
Born in Dresden, 
Germany, 
Her Highness Princess 
Maja von Hohenzollern 
is well-respected 
internationally for her 
passion and dedication 
to bettering the lives of 
both humans and our 
animal co-inhabitants. 
Besides being a TV host, 
entrepreneur, designer, 
author and humanitarian, 
Her Highness is also 
an animal-rights and 
environmental advocate. 
She currently lives 
in Spain, has adopted 
11 dogs and three cats 
from the streets 
and saved the lives of 
hundreds of other animals. 
In 2009, Princess Maja 
received the European 
Animal Welfare Award.
Out of respect and love 
for animals, 
Her Highness observes 
a meat-free diet and 
is committed to spreading 
the word regarding 
the destructiveness 
of animal agriculture.
In Germany alone 
590-million animals are 
slaughtered every year, 
just to end up 
as a schnitzel 
on somebody’s plate, 
590-million animals 
just in Germany. 
In the USA it is 
a staggering nine billion, 
nine-billion animals, 
which are raised 
every year alone just to 
be killed in order to 
end up as some burger 
or chicken McNugget. 
That’s more than the 
entire world population. 
Many people have 
apparently no idea that 
factory farming has 
a direct impact 
on the destruction of 
the environment. 
Seventy percent of 
the Amazon rainforest 
is cut down 
for cattle grazing. 
Fifty percent of 
water pollution in Europe 
is caused by 
factory farming. 
The world’s biggest 
CO2 producers are cattle 
in factory farming. 
Despite the massive 
amounts of meat 
produced in such 
a barbaric way, we have 
millions of people 
in the world who are 
starving and suffering 
and are dying of hunger. 
We are facing right now 
the biggest hunger 
catastrophe in 60 years 
in Somalia and Kenya. 
Around 12-million people 
are affected, many of 
them will die, among 
them also many children. 
The direct link between 
animal welfare, 
environmental destruction
and world hunger 
is perhaps best put into 
context through 
the following figures: 
To produce one kilogram 
of beef, you need 
20,000 liters of water, 
16 kilograms of grain 
and need to fell 
50 square meters 
of rainforest. 
These figures are 
really incredible. 
It generates more 
greenhouse gases than 
driving a car 
for 155 miles. 
Just for one kilogram 
of beef. 
The same area of land 
needed to produce 
50 kilograms of beef 
could produce 6,000 
kilograms of carrots, 
4,000 kilograms of apples 
or 1,000 kilograms 
of cherries. 
If we would distribute 
these resources directly 
to humans, we could feed 
millions of people and 
save them from certain 
death from hunger. 
It is very important to me 
to clarify for you the link 
between animal welfare, 
environmental destruction 
and world hunger 
and to bring this message 
to all the people.
As an ambassador for the 
ETN (European Animal 
and Nature Protection 
Association), one 
of the largest non-profit 
animal-welfare groups 
in Europe, Her Highness 
is calling for 
the European Union to 
ban the killing of 
stray animals and enact 
other animal protection 
measures. 
During all the years of 
my animal-welfare work, 
I asked myself 
again and again 
what are the reasons that 
stray animals are treated 
so badly, especially 
in Southern and Eastern 
Europe? 
Whether it’s in Spain, 
in Italy, in Greece, 
Bulgaria, Romania, 
everywhere there is 
a similar dreadful 
situation for animals. 
The situation of 
stray animals in Romania 
is very close to my heart. 
In the last five years, 
an unbelievable 
10-million stray dogs 
in Romania have been 
brutally and cruelly 
murdered. 
10 million is roughly 
equivalent to the number 
of inhabitants in Romania. 
This is unimaginable, 
it must be stopped. 
We have to raise our 
voices for these animals, 
because animals have 
no other voice 
and they have no rights. 
There simply can be 
no mass killings of 
animals in Europe.
If we stick together 
and raise our voices, 
we can achieve a lot. 
And we have seen 
already some progress. 
And I’m particularly 
pleased that one of these 
animal-killing stations 
in Romania, 
which is called Stupini, 
against which 
I’ve actually campaigned 
vigorously for three years, 
will finally be closed 
down on September 30th 
(2011), and that 
we’ll take 600 dogs 
out of there and that it 
[the killing station] 
will be destroyed so that 
nobody can ever again 
torture an animal there. 
In any case, 
I will be there to 
get the last animals out. 
So, if we raise our voices 
we can be successful. 
For her outstanding work 
in substantially 
improving the lives of 
animals in Europe, 
Her Highness Princess 
Maja von Hohenzollern 
is the honored recipient 
of the Shining World 
Heroine Award from 
Supreme Master Ching Hai. 
With all love 
and gratitude, 
Supreme Master Ching Hai 
also contributed 
€10,000 to support 
in spirit and 
further Her Highness’s 
noble work.
During an award 
ceremony held 
in Hamburg, Germany 
in the presence of 
journalists and 
invited guests, 
the Princess was presented 
with a beautifully-made 
crystal Award plaque, 
a check for the donated 
amount, a Heroine jacket, 
a selection of 
Supreme Master Ching Hai’s 
DVDs and books 
including 
the German edition of 
the #1 international 
best-seller 
“The Noble Wilds,” 
an organic tea set 
and a painted cup. 
One of our German 
Association members 
read the translation of 
Supreme Master Ching Hai’s 
loving letter 
to Her Highness, 
written in English, which 
accompanied the Award. 
The following is 
an excerpt from the letter.
Your Royal Highness! 
It is with much 
admiration and gratitude 
that we present to You 
the “Shining World 
Heroine Award.” 
This Award is presented 
in recognition of 
the pure-hearted beauty 
of soul and 
undaunted courage 
You show by taking 
a public stance in defense 
of the fundamental rights 
of humanity’s 
very precious 
animal co-inhabitants. 
Dear Princess Maja, 
You must be 
such a powerhouse of 
energy and passion, 
because You also find 
time to adopt so many 
animals Yourself and 
personally ensure 
their well-being,
 even though You are 
busy with other matters 
as well. 
That You phone 
the caregivers of 
a newly adopted stray or 
injured animal up to 
50 times to enquire 
if all is well 
shows the depth of 
Your compassion 
and loving- kindness. 
Since we reap what we 
sow, the doors of Heaven 
are surely open wide 
for You and we pray that 
a sparkling gold stream 
of blessings 
showers down upon You, 
and fills Your lovely 
heart and mind 
with the most exquisite 
peacefulness and bliss. 
For Your courage 
in speaking up for the 
urgent needs of animals, 
for the selfless sacrifice 
of Your time and energy 
in offering injured and 
stray animals comfort, 
medical treatment and 
a loving home, 
and for the noble work 
You do in advocating 
legal protection 
for animals, we hereby 
applaud and celebrate 
the kindhearted deeds 
of Her Royal Highness 
Princess 
Maja von Hohenzollern – 
heroic defender and 
protector of the meek. 
With Great Honor, Love 
and Blessings, 
Supreme Master Ching Hai 
After so many lovely 
words, it is really hard to 
find even lovelier ones. 
Nevertheless I would like 
to express my deep 
gratitude for this Award. 
I am truly very happy. 
Above all, I am glad that 
my commitment, 
my efforts for animals 
have found 
international approval, 
as far as America, 
as far as Asia, 
and moreover 
by such a person. 
My heartfelt gratitude 
and also my deepest 
respect to 
Supreme Master Ching Hai. 
I am really glad that 
together we can 
make such a difference 
on this road. 
And I think 
spreading the message 
is something 
that is very close 
to both our hearts. 
Princess Maja later 
sent an email 
to our Association 
regarding how 
Supreme Master Ching Hai’s 
donation will be used. 
In mid-September 2011, 
Her Highness will be 
accompanying a team of 
veterinarians from Spain 
to Chiang Mai, Thailand 
to support a large-scale 
spay and neuter initiative 
that is being organized 
for the city’s stray dogs. 
The team will also 
train local veterinarians 
in the latest surgery 
techniques as well as 
provide medical care 
to the canines.  
The Princess stated 
in the email that this is 
an urgent project 
as 1,000 strays a day are 
being sent from Thailand 
into Âu Lạc (Vietnam) 
for their meat.
Our Association replied 
to the Princess’s email 
as follows: 
Your Royal Highness 
Princess Maja 
von Hohenzollern, 
Thank You so very much 
for Your feedback letter 
of 7 September 2011. 
In support of 
Your wholehearted, 
touching and 
outstanding endeavours, 
Supreme Master Ching Hai 
would like to make 
a humble contribution 
of US$30,000 
to Your organization, 
to help halting 
the dogs’ transport!!! 
Upon reading Your letter 
about the poor dogs 
that are being transported 
to Vietnam,   
Supreme Master 
Ching Hai said, 
“I am crying how horrible! 
My heart hurts.” 
She wanted us 
to send this message 
urgently to You, 
“Thank You Princess 
for Your extreme kindness 
to these poor creatures. 
May heaven love and 
protect You forever.”
♥♥ CH.
Yours Gratefully, 
The Supreme Master 
Ching Hai 
International Association
Supreme Master Ching Hai 
responded to 
Princess Maja’s message 
as follows:  
Your Royal Highness, 
such an honor 
to know your Princess. 
You are a true royal 
inside out. 
May all blessing 
be forever in your life. 
With all my love 
and respect. 
♥♥ Ching Hai
Her Highness has
a special message for 
Supreme Master Ching Hai.
The work you do 
is really incredible,
it is so precious, and 
you have been doing this 
for so many years already. 
Actually, I regard you 
as a soulmate. 
It is nice to know, 
that you, even though 
so far away… 
but perhaps we are not 
so far away from 
each other…take note of 
my work and honor it 
in such a wonderful way.
And that we both are part 
of a network, in which we 
raise our voices together, 
our voices for animals, 
our voice for a life of 
dignity, for respect, 
for life, 
for the interaction of 
people with each other. 
Unfortunately 
this is nowadays 
very, very important, and 
I think, it is also 
a long road ahead, 
but I know one can 
change something, 
one can reach people, 
but in order to do so 
one has to be an example 
and live accordingly 
just like you are doing.
I feel also very close 
to you because we have 
many things in common. 
You are a creative person, 
you like to paint, 
I like to paint too. 
I have 11 dogs at home, 
I think, you know this too. 
The pictures in your book 
reminded me very much 
of my home. 
You design jewelry, 
I design jewelry too.
And also in my work 
I always send messages. 
It was a great pleasure 
for me to design 
a dolphin-princess 
for children as part of 
my jewelry collection 
which also goes to Japan, 
to include motifs of 
dogs and cats, tigers, 
just to send a message 
of respectful and loving 
treatment of 
these animals in Asia, 
where in some places 
dogs and cats are still 
being eaten, hoping 
to make a difference.
In this respect 
I look forward to 
our meeting each other 
someday. 
I am sure 
that will happen.  
No matter where, 
let me know. I adore you. 
You are 
an amazing person. 
Many, many thanks. 
Thank you so much.
Your Royal Highness 
Princess 
Maja von Hohenzollern, 
we offer our deepest 
respect and thanks to you 
for your steadfast 
commitment 
to safeguarding and 
bettering the lives of 
our beautiful 
animal co-inhabitants. 
We pray that you have 
continued, great success 
in all your future, noble 
endeavors. 
Be Veg, 
Go Green 
2 Save the Planet!
For more information on 
Her Highness Princess 
Maja von Hohenzollern, 
please visit: 
www.Prinzessin-von-Hohenzollern.de
Information about 
the European Animal 
and Nature Protection 
Association is available 
at 
www.ETN-EV.de
Intelligent viewers, 
thank you for your 
blessed company today 
on our program. 
May the light 
of Providence 
forever protect all beings 
on Earth.